Our Story

“Unique design is my passion. My mission is to create beauty – and I am rewarded every day when I watch a woman step into one of my creations and they realise this is the one”.

Jennifer Regan discovered early in her career her passion for creating elegant, sophisticated, feminine gowns from luxurious fabrics for all occasions. 

A graduate of the prestigious Sydney Institute Ultimo and East Sydney Fashion Design Studio, Jennifer’s designs are the product of years of experience in fashion design, costume design, patternmaking and couture processes.

Her gowns are instantly recognisable thanks to their distinctive cut and styling, each creation bearing Jennifer’s unique trademark signature of luxury, simplicity and fine detailing. Timeless yet contemporary, elegant yet sensual; Jennifer’s dresses appeal to modern brides in search of a stylish aesthetic that embraces and enhances their individuality on their wedding day. 

Only the most luxurious silks and European laces are used, and every gown is 100% Australia made by a talented team of artisans who love their work and are proud to be a part of the Jennifer Regan brand.

Jennifer is constantly inspired to create new designs, and with fresh collections released biannually every bride has the opportunity of being the first to wear a brand-new Jennifer Regan gown. Recognising that not every woman wants to wait for her wedding day to wear one of Jennifer’s creations, she successfully launched her exclusive Red Carpet collection in 2012 to a string of celebrity endorsements.

Jennifer’s flagship store is located in the heart of Sydney’s famous Newtown precinct – the vibrant arts centre that has been home to the city’s most exciting creatives for more than 150 years. Women travel here from all over Australia and indeed all corners of the globe just to purchase one of Jennifer’s exclusive designs.

Jaclyn gown artwork

Our Process

All Jennifer Regan gowns are made to the highest quality in our Sydney studio. We pride ourselves on providing brides with flexible options to suit their taste and budget. Therefore, we offer Ready To Wear, Custom/Demi Couture and Couture gowns.

We invite you to book a bespoke appointment to view our collection.


Each gown is made up into standard Australian sizes 8, 10, 12 and 14 and available off the rack. We provide alterations for size and fit at an additional cost should any adjustments be required. If you are not a standard size, we offer a bespoke, made to order service, to customise the size.


Brides have the opportunity to truly customise their gown without the expenses of creating a couture gown by mixing and matching elements of existing Jennifer Regan gowns. Many brides choose customisations including sleeves, different fabrics, mix and matching the bodice of one dress with the skirt of another - the options are endless! During your first consultation you will have the opportunity to preview and try on gowns, where you can select the elements you’d like for your dream gown. Custom/Demi Couture gowns require 4-6 fittings.


Couture gowns are completely original designs created in collaboration with Jennifer and the bride. This process begins at conceptualisation right through to handcrafting and finishing the gown in our Sydney studio. The Couture process involves pattern development, toiles and approximately 8-12 fittings from start to completion of your gown.  It is made from high-quality fabric, with the highest level of craftsmanship, and sewn with extreme attention to detail, requiring time-consuming, hand-executed techniques.